Huella Online Travel Case Free Essay Example, 1000 words

This justifies the commencement of the survey should be on those currently using Huella. Since the services provided by Huella are tourist related the other target for the study, are those leaving or coming into the country through the various airports. Sample Size For each category; current users, other OTA users and non-OTA users, the sample size will be 50 persons each. Since there will be different researchers and interviewees will be picked at random, it is not possible to identify the nature of the subject before we interview them only the first 50 in each category will be considered. Survey techniques (Interviews) The interviews will be carried out using Questionnaires; these will be handed to volunteers who can fill them out at the point of contact. They should be structured in such a way that they allow for screening so that questions the results of the second stage of the survey do not duplicate the first which was carried out on current users. Therefore, non-users would be asked different questions, they would further be divided into users who have used competitors services including; Orbits, Last minute, Priceline and others. We will write a custom essay sample on Huella Online Travel Case or any topic specifically for you Only $17.96 $11.86/pageorder now Survey Questions (Users) 1. How did you first learn about Huella? A friend Online ad Newspaper Others 2. How long have you used Huella Services? 3. Were you afraid of losing your money or compromising your privacy when you first signed up? 4. If yes, how did you manage to overcome this fear? 5. Would you recommend Huella for to a friend? 6. What improvement do you think Huella needs to make to better serve you? Questions for Non-Users 1. Have you ever heard of online travel agencies? 2. If yes have you ever heard of Huella? 3. Have you ever used the brick and motor OTA? 4. Would you use and OTA, if not why? 5. Would you opt for an OTA if it was offering slightly better terms than a physical agency? Questions for users of competing services 1. Have you ever heard of or used Huella in the past? 2. If yes why what made you opt of the competition? 3. If Huella had better packages would you shift to it? 4. Do you feel that your credit card data is safer in your current OTA than it would be in another one? Budget Expense Cost (approx. ) Duration Total Research Assistants(10) $100 each 2days $2000 Transport $200@day 2 days $400 Printing and Stationery $200 $2600 This budget assumes that the study will be carried out in two days during which the researchers are expected to collect data from at least 70 respondents each. However this task only requires one day, or a day and a half at most, the reaming time for which they are allowed the same rate is for compilation and tabulation of the raw data they have collected so it can be presented for analysis.